Synovations a Channel Partner for The market Responsiveness Index (MRI™) / MarketCulture

Updated: Jul 17, 2019

Synovations, a Culture Change Expert, is pleased to announce that they have become a channel partner for MarketCulture, a subject matter expert in measuring customer-centricity. Utilizing the Market Responsiveness Index (MRI), we assess an organization's market responsiveness by measuring its customer- engagement capability against best in class.

The Market Responsiveness Index (MRI)™ provides a powerful benchmark by which companies can rank and rate their level of responsiveness to customers’ needs, competitive threats, and market and business environmental changes against other companies in their industry and adjacent markets.

Synovations then applies its Organizational Learning culture change expertise and proven practices to design and deliver the customer engagement culture change program. When scaled capacity is needed Synovations and MarketCulture fully partner to deliver international change. With MarketCulture’s offices located in Silicon Valley and Sydney and Synovations’ in Singapore, and associated experts located in 4 continents we are strategically positioned to scale capacity.

Why measure customer-centric culture?

A strong customer culture is the single most important driver of future business performance. Customer culture is to performance what living is to breathing. Now it can be measured using the MRI - a valid tool based on years of systematic research. Prior to the MRI™ assessment, organisations could only survey their customers to obtain feedback but that information did and does not inform on how to go about resolving the employee issues uncovered.

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